id: 37546
Назва: Financial and marketing aspects of the insurance market of ukraine during the period of martial law
Автори: Aleskerova Y., Nykytiuk O., Matviichuk D.
Ключові слова: insurance market; insurer; marketing costs; insurance life; compulsory insurance; reinsurance; military state.
Дата публікації: 2024-11-07 08:26:19
Останні зміни: 2024-11-07 08:26:19
Рік видання: 2024
Аннотація: The article is devoted to the study of modern trends in the development of the insurance market of Ukraine with an emphasis on the period of martial law. Identified the content and systematized approaches to interpretation of the essence of the concept of «insurance market». The regulatory basis for regulation of the insurance market has been developed. An analysis of the state and trends in the development of the insurance market was carried out, in particular: number of insurance companies and registered insurance contracts, structure gross income insurance payments (award, contributions), dynamics insurance premium and insurance payments, as well as costs for marketing insurers. It was revealed that in military conditions state approaches to analysis and the informativeness of the main indicators are transformed. The main directions of change have been determined marketing strategy of insurance companies. Systematized challenges faced by the insurance market during the period of martial law, attention is focused on search ways their neutralization.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/37546.pdf
Тип виданя: Статті у наукових фахових виданнях України (Copernicus та інші)
Видавництво: Інфраструктура ринку. 2024. Вип. 80. С. 74-78. URL: http://market-infr.od.ua/journals/2024/80_2024/15.pdf DOI: https://doi.org/10.32782/infrastruct80-13
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 37546.pdf Розмір : 374914 байт Формат : Adobe PDF Доступ : Загально доступний
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