id: 26025
Назва: Current trends in the development of digital marketing
Автори: Yurchuk N.
Ключові слова: digital marketing, content, internet users, virtual reality, LED display, trends
Дата публікації: 2020-10-26 08:08:03
Останні зміни: 2020-10-26 08:08:03
Рік видання: 2020
Аннотація: The article is devoted to the analysis of trends in the development of digital marketing in the context of the digitalization of society. The main digital marketing tools, the features of their functioning and use for the needs of companies in the offline and online environment have been substantiated. It was also noted that despite the possibility of spreading digital marketing to offline content, most digital channels direct their action to Internet users, therefore, in order to identify the share of possible consumer attraction via the Internet and predict future prospects, the dynamics of change and types of Internet access were analyzed - users to the Internet. The specificity of the use of LED panels by companies in the framework of the digital marketing strategy is considered and examples of the use of this technology in certain types of economic activity are given. It has been found that the use of virtualization technology stimulates a new level of communication with the target audience through visual contact and allows users to feel the reality of the proposed product and accelerate its purchase.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/26025.pdf
Тип виданя: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Видавництво: Annali d’Italia. - Italy : Florence, 2020. - № 12, Vol. 2. - Р. 29-36.
Розташовується в колекціях :
Ким внесений: Адміністратор
Файл : 26025.pdf Розмір : 1464624 байт Формат : Adobe PDF Доступ : Загально доступний
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