id: 33224
Title: Prospects and assessment of the development of marketing activity of agricultural enterprises of Ukraine
Authors: Babyna O., Babyn I.
Keywords: marketing, marketing strategy, marketing activities of enterprises, marketing concepts, marketing management principles
Date of publication: 2023-05-16 11:51:45
Last changes: 2023-05-16 11:51:45
Year of publication: 2023
Summary: Ukraine is an agrarian country that provides the lion`s share of the export of agricultural products. The armed invasion of the Russian Federation on the territory of Ukraine led to a significant decrease in the export of agricultural products, which in turn affected not only the Ukrainian agrarian business, but also threatened a global food crisis.The consequences of armed aggression on the territory of our country were felt to a great extent not only by the EU countries, but also by all other importers of Ukrainian agricultural products, both finished products and raw materials for their production, which in turn provoked a rapid increase in prices and the need to find an alternative to such goods on world market. It is important to emphasize that, despite the war, our entrepreneurs, including agrarians, confidently and actively maintain "their front", ensuring the production of agricultural products for domestic and foreign consumers, as well as filling the country`s budget, and as a result, they support the stability of the economy. It is worth realizing that after Ukraine`s victory in the war, it will be necessary to actively rebuild our country, raise the economy, and one of the important factors that will contribute to this is the effective activity of business, including agricultural business. For the sake of the competitive development of entrepreneurship in general and the competitiveness of products in particular, in our opinion, it is important to focus business attention on active marketing activities.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/33224.pdf
Publication type: Монографії видані за кордоном
Publication: Peculiarities of marketing activities of agrarian enterprises in the conditions of martial law. Monograph. Primedia eLaunch, Boston, USA, 2023. Р. 49-85. DOI: 10.46299/979-8-88992-685-6.3
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