id: 27812
Title: Peculiarities of agromarketing management in agricultural enterprises
Authors: Аmons S., Krasnyak O.
Keywords: agriculture, agromarketing, management, marketing activities, enterprise, products, competitive- ness, market, function, process
Date of publication: 2021-02-05 11:11:22
Last changes: 2021-02-05 11:11:22
Year of publication: 2021
Summary: The article presents the results of the analysis of marketing management at the enterprises of the agricultural sector of Ukraine, considers the features of agricultural products, and substantiates the need for marketing in agri-
cultural enterprises. It is proved that agricultural marketing in the process of its development was formed as a direction of economic science, the characteristic feature of which is a holistic approach to understanding the nature of human needs and their satisfaction.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/27812.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: Slovak international scientific journal. Slovakia: Bratislava, 2021. № 49, vol. 2. P. 3-7.
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Published by: Адміністратор
File : 27812.pdf Size : 1191563 byte Format : Adobe PDF Access : For all
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