id: 36248
Title: Organisation of marketing activities in agricultural enterprises
Authors: Tomashuk I., Dzhedzhula O., Koval O.
Keywords: marketing, strategy, agricultural enterprises, management, needs, consumers, technologies, potential, planning.
Date of publication: 2024-05-27 16:35:15
Last changes: 2024-05-27 16:35:15
Year of publication: 2024
Summary: The aim of the article is to identify the characteristics of the introduction and development of marketing activities in agricultural enterprises in order to increase the efficiency of their activities. Methodology. The theoretical and methodological basis of the study is a systematic approach to the study of economicphenomena and processes related to the marketing activities of agricultural enterprises. In formulating theoretical generalisations and formulating conclusions and proposals, the paper uses historical, abstract and logical, and monographic methods. Forecasting of indicators characterising the marketing potential of enterprise in the context of increasing labour productivity at enterprises, market parameters and substantiation of the choice of marketing strategy of agricultural producers is carried out using the methods of extrapolation and economic forecasting.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/36248.pdf
Publication type: Статті Web of Science
Publication: Baltic Journal of Economic Studies. 2024. Vol. 10, Issue 1. P. 222-236. DOI: https://doi.org/10.30525/2256-0742/2024-10-1-222-236
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Published by: Адміністратор
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