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id: 33580
Title: The use of modern internet resources and services in the planning of marketing activities of agrarian enterprises
Authors: Pidlubnyi V.
Keywords: influence, market management, Information and services, company
Date of publication: 2023-05-30 08:30:21
Last changes: 2023-05-30 08:30:21
Year of publication: 2022
Summary: In modern conditions of global and transformational changes, the role of management of marketing activities of agrarian enterprises is growing. Understanding and using the concept of marketing in the management of agro-industrial enterprises in the conditions of European integration is a mandatory element of effective entrepreneurial activity. The quality of marketing activity in management is decisive, as it determines the highly profitable rhythmic activity of the enterprise.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/33580.pdf
Publication type: Монографії видані за кордоном
Publication: Management of marketing activities of agricultural formations in the conditions of European integration. Monograph. Primedia eLaunch, Boston, USA, 2022. P. 339-361. DOI: 10.46299/979-8-88862-828-7.14
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