id: 31730
Title: Internet banking – innovative development of the banking sector in Ukraine
Authors: Martseniuk O.
Keywords: banks, Internet service, Internet banking, online banking services, online service security, mobile banking.
Date of publication: 2022-10-18 18:30:39
Last changes: 2022-10-18 18:30:39
Year of publication: 2022
Summary: Internet banking service is an intangible information form of conducting commercial and banking business in the international online space. The trends of their formation have a powerful influence on international electronic business and the international monetary and financial sphere, the banking system, which are systematically subject to financial crises and global currency transformations.
The article is devoted to the study of the use of digital and Internet technologies in banking activities on the territory of Ukraine, taking into account the European experience. Features of remote banking services for retail customers are summarized. The essence and main forms of Internet banking services for retail customers are considered. The mechanism of remote service to the population, which is an important element of the banking business, has been studied. The prerequisites and factors that became the driving force behind the development of channels for the provision of banking services are highlighted. The analysis of transitional forms of providing banking services in Ukraine was carried out. Banking services, which are formed under the influence of the development of digital Internet technologies, have been evaluated. The possibilities of improving the Internet banking service process are substantiated.
Given the economic importance of digital technologies in banking in the face of modern challenges, recommendations on improving the efficiency of providing Internet banking services to customers, which are associated with improving the quality of service through the use of innovations, as well as recommendations on avoiding risks inherent in alternative channels, are substantiated implementation and identification of current models of banking activity.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/31730.pdf
Publication type: Монографії видані за кордоном
Publication: Information and innovative technologies in the turbulence era. Monograph 60. Publishing House of University of Technology, Katowice, 2022. Р. 263-282.
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Published by: Адміністратор
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