id: 31181
Title: Formation of marketing models of agricultural enterprises focused on the production of biofuels.
Authors: Нarbar Z., Нarbar V.
Keywords: marketing activity, agri-food products, agro-industrial enterprises, marketing structure of the enterprise, mass marketing.
Date of publication: 2022-06-07 23:04:41
Last changes: 2022-06-07 23:04:41
Year of publication: 2022
Summary: The essence, goals, principles and functions of marketing activities of agricultural enterprises are clarified. The tendencies of development of marketing activity of agrarian enterprises are outlined. The reasons hindering the development of diversification in the agro-industrial complex are considered. The main factors limiting the possibilities of optimizing the range of agri-food products are identified. It is proposed to create a market research platform for agricultural enterprises. The structural components of the marketing management system are characterized. The factors of the external environment influencing the functioning of agro-industrial enterprises are considered. The model of the organization of marketing of the enterprises of agroservice of region is developed. The strategy of the organization of work on formation and stimulation of sale by marketing structure of the enterprise is recommended. The advantages of using the Internet in marketing activities are described. It is proved that agricultural enterprises mainly use mass marketing based on the production and sale of a certain range of products designed only for the average consumer, which does not take into account the differentiation of needs for specific goods.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/31181.pdf
Publication type: Монографії видані за кордоном
Publication: Monograph. Primedia eLaunch, Boston, USA, 2022. Р. 142-184.
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Published by: Адміністратор
File : 31181.pdf Size : 2218966 byte Format : Adobe PDF Access : For all
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