id: 27970
Title: Digital marketing tools in the context of digitization processes
Authors: Yurchuk N.
Keywords: marketing, digital marketing, internet marketing, traditional marketing, advertising, digital channels
Date of publication: 2021-03-01 15:53:07
Last changes: 2021-03-01 15:53:07
Year of publication: 2021
Summary: The article considers the essence of the concept of digital marketing, its structure and features in modern business conditions, compares digital and traditional marketing. The main tools of digital marketing are studied, it is noted that there are no universal solutions for the selection of tools, they must be selected for a specific company. Among the trends of recent years are such tools as online video, native advertising, personalized content, smart advertising with big data, community development. The advantages of digital marketing and the algorithm of development and implementation of digital marketing strategy by domestic enterprises are given. The main problems faced by digital marketing, which are closely related to technological progress, as well as for companies moving to digital marketing, a significant problem in the use of digital marketing is the process of identifying the most valuable information and obtaining it.
URI: http://socrates.vsau.edu.ua/repository/getfile.php/27970.pdf
Publication type: Статті у зарубіжних наукових фахових виданнях (Copernicus та інші)
Publication: The scientific heritage. Hungary: Budapest, 2021. № 61, vol. 1. Р. 32-41.
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Published by: Адміністратор
File : 27970.pdf Size : 764305 byte Format : Adobe PDF Access : For all
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